If ever there was a concept you absolutely had to understand in order to succeed in business this would be it.
I would see less than 1 in 20 or 1 in 30 business owners who actually do grasp it and, even less who use it well.
The concept of Leverage is all about achieving ever more with ever less. Getting your people to achieve more with less effort, getting your advertising to return more sales with less dollars. Getting better results with less and less efforts, time after time.
So, how do you do it … ?
Well, first you need to think in terms of the formula for Leverage, divide to multiply. I truly want you to grasp this view of business thinking.
In terms of business, franchising is the easiest way to describe divide to multiply, but there are hundreds more ways to apply it. I want to make it as simple as I can for you to use …
Leverage is your key to business success, and my definition fo you is … Do the work once and get paid forever …
And the exact opposite of that …
Do the work once and get paid once.
That’s why most employees will never create wealth in their job. They go to work for a day and get paid for a day. Business is a great way to build something once that will pay you and your family for the rest of your life.
Business owneres - always be thinking - how can I use leverage to make it easier, quicker, cheaper, more effiicent?
Use Leverage to its utmost advantage.