Lead magnets are a very important list building strategy.
A lead magnet is an incentive that businesses and marketers offer to potential buyers in exchange for their email address or other contact information.
Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, information booklet, whitepaper, guide, tip sheet, quiz, cheat sheet, survey, free consultation, video, etc.
The contact information is often then used to place the prospects in a sales funnel where progressive contact nudges them towards an actual purchase.
The major use is on your website and landing pages. Plus you can included in your newsletter and database promotions.
However they can also be used in any social media such as Facebook, Twitter, LinkedIn, Instagram etc. Also for any paid social media paid advertising.
Another use is to print copies of your lead magnet and hand out at networking events, workshops, presentations and to any person who is a prospective customer.
You could also leave copies in businesses who you have an alliance with. They could also include it in their newsletter and social media promotions.
What lead magnets can you develop for your business?