Profit equals Repeat Business …

Uncategorized Dec 08, 2019

We all know the value of repeat business and loyal customers … but let me give you another point of view …

With all the companies I have coached and trained, I’ve seen a massive correlation between the levels of repeat business and the levels of profit.

So, three things to grow your business …

  1. Firstly, what percentage of your business is repeat business V’s new customers … only when you know the number can you grow it …
  2. Break your past customers down using the 80:20 rule … who are the 20% of your customers who bring you approximately 80% of your profits/revenues.  It won’t be exact but it will be close …
  3. What are three simple things you could do today to get more repeat business, how will you ask your customers to come back more often, at higher values and with more loyalty … ?

Repeat business will see less marketing costs.

Repeat business means more profit.

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