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Sigmoid Curve

The Sigmoid curve is used by organisations to chart the change cycles of the business.

This basic adaptation of the Sigmoid curve shows how the cycle works. The circle that’s marked is the inflection point, the place where decisions are made which will determine the future course of the cycle.

The more quickly the small business owner or manager identifies the approaching inflection point, the more prepared they will be to respond appropriately and put strategies in place to ensure the business follows the upward curve, and not the downward.

The Sigmoid curve can apply to your business as a whole, a product/service and even the way you market and sell your product.

Having a brainstorming session with your management and team is a good planning process to discuss the Sigmoid curve and its implications for your business.

This should be done at least once per year. Its about thinking long term.



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