A SWOT analysis is a simple but effective way to determine where the company is right now - very useful to consider before you decide where to take the company!
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal to the company.
Opportunities and threats come from the environment outside the company.
The SWOT is a useful way to summarise the relationship between key environmental influences and the strategic capability of the company.
Hence, it will help set the agenda for developing and refining strategies and direction.
A SWOT can be completed on the business, a proposed new product/service, on your marketing and all areas of your business.
I have a great 3 page document which can be used as a template to complete your own SWOT analysis. Request your copy by email to [email protected]